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How Blinkfire Analytics Helps Teams Measure ROI on Social Media Engagement

The San Francisco Giants have been one of the most active teams to leverage social media and increase the popularity of the team. The incredible rise of social media over recent years has unarguably...

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Significant Sports Tech News from Pac-12 Media Day

  Pac-12 commissioner Larry Scott speaks at football media day on the latest technology ventures the Pac-12 conference is getting involved with. (Photo: Jayne Kamin-Oncea-USA TODAY Sports) With August...

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How LeBron’s Return Has Overshadowed the Cavaliers’ Impressive Use of Technology

  (LeBron James Instagram) "I’m coming home." These three words, inducing ecstatic tears of joy from Cleveland Cavaliers fans and the aching feeling of abandonment from fans of the Miami Heat, will...

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Leading the Charge at the MLB Trade Deadline: An Exclusive Interview with...

(MLB Trade Rumors) It is almost unimaginable, a time when the only way to get the news on the MLB trade deadline was to hope that you had ESPNews or hope that you caught the :28 and :58 “ESPN Score...

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Washington Mystics Set the Standard for Fan Engagement with Mystics Live

(Ned Dishman Photography) All basketball fans—even those with zero exposure to women’s basketball—can appreciate the spectacle that was the WNBA All-Star Game a few weekends ago. The game was decided...

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Assessing the Social Media Brand Fallout from the World Cup

Even though the FIFA World Cup reached its nail-biting conclusion last month, the various thrills and headlines of the tournament continue to spark conversation and debate amongst soccer fans around...

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Raynforest Brings Athletes and Brands Together in New Sports Influencer...

Raynforest, a new sports influencer marketplace, officially launched and is ready to take advantage of the growing influencer marketing movement for companies that wish to represent their product, with...

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EA Sports and Goal.com Team Up to Produce Match Day Live in FIFA 15

EA Sports, one of the largest sports entertainment brands in the world, has announced that they will be teaming up with Goal.com to power Match Day Live for its upcoming release of FIFA 15, which has...

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PAC-12 Networks to Reach International Fans on YouTube

  International fans of PAC-12 Network programming will now have access to content through YouTube whenever they want, after the Network announced that it will distribute the channel on August 26th....

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NBA and BroadbandTV Renew Their Deal

The NBA and Broadband TV have announced that they will continue their relationship after first teaming up in 2009 for the management of fan-uploaded content on YouTube. BroadbandTV will use software to...

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SEC Network Launches Two New Sites for Its Inaugural Year

With teams such as Georgia, Alabama, Texas A &M and LSU at the forefront of the college football world and Kentucky serving as the college basketball powerhouse, it is safe to say the Southeastern...

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Are Team Specific TV Networks Really Worth It for Fans?

Sports teams having their own TV networks is not a new concept. Usually, the TV networks show everything, except live matches from the team. The draw is that unlike major sports networks, the...

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St. Louis Cardinals Engage Fans with Launch of New Instagram Video Series

The St. Louis Cardinals have launched their new instagram video series, #BirdToTheFuture, promising a fun and engaging experience for fans. The videos will be celebrating the team’s history, their...

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Bloomberg Sports and MVPIndex Partner to Analyze Engagement of Sports Assets

Bloomberg Sports and MVPIndex have formed a new partnership designed to quantitatively analyze engagement for brands, media companies, and consumers around sponsorable, sports-related assets, such as...

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How Technology Has Increased American Soccer Fandom

American interest in soccer has been steadily increasing for years now. Since the U.S. hosted the 1994 FIFA World Cup, many Americans started to appreciate that soccer, rather than being a passing...

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The 3 Best English Premier League Teams at Fan Engagement

Nowadays, social media has become a part of every sports team’s identity. Whether they use social platforms to reach out to fans, or to maintain a more corporate image, the online audience is judging...

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The 5 NFL Teams That Are Leading the League with Instagram Engagement

Each season NFL teams are trying to get seen or heard in the noisy social world on many different social media platforms. And with the virality of photo content, Instagram is one of the biggest digital...

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A Q&A with Arizona Super Bowl Host Committee CEO Jay Parry

Much like in football, the ultimate team sport, coordinating and executing a major event can only be done successfully when everyone is working in unison toward the same goal. Every position has a...

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Sqor, Inc. Launches Crowdfunding to Raise Money for Athletes and Charities

“ This is a great opportunity for athletes to take their passion projects to the next level and raise money for good causes" - Brett Favre Life can be tough for aspiring athletes as they try to make it...

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The 4 Most Fan Engaging College Football Teams on Social Media

A map of the many passionate College Football fan bases in across the country (photo via Social News Daily) Social media continues to grip everyone’s attention during the games. When a big game is on,...

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